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Asics unveils the Neocurve™ sneaker, a cutting-edge footwear design crafted from a blend of unwanted, unused, and newly reclaimed materials. Made and sold in Europe, this innovative sneaker is constructed from grinded-up footwear, deadstock, and defective shoes, representing a step in circular design. In essence, ASICS dove into their own trash to find forgotten treasures— transforming what was once considered waste and unusable into a valuable resource.